INNOCEAN, an advertising affiliate of Hyundai Motor Group, announced on the 6th that it had signed a memorandum of understanding (MOU) with the World Carom Federation (UMB) and Five&Six for collaboration in sports marketing.
The signing ceremony held on the 2nd was attended by INNOCEAN Global CEO Lee Yong-woo, World Billiards Sports Federation (WCBS) president Farouk Barki, UMB president Oh Seong-gyu, and Five&Six CEO Oh Seong-gyu.
To celebrate 메이저사이트the signing ceremony, INNOCEAN executives and employees, as well as players such as Tobjorn Bromdal (Sweden), Heo Jeong-han (Gyeongnam), and Kim Haeng-jik (Jeonnam), attended and made the event shine.
They promised collaboration across sports businesses related to billiards, including sponsorship attraction, research, development of new competitions, competition operation, and competition broadcasting.
UMB is the highest governing body for world carom billiards (pocketless billiards) under the International Olympic Committee (IOC) and oversees all carom billiards games, including 3-cushion billiards.
Five&Six is an official media partner of UMB and exclusively owns the broadcasting rights. As a company that also holds exclusive marketing rights for 3-cushion world competitions, it is concentrating on the business for the development of billiards sports.
Taking this MOU as an opportunity, INNOCEAN plans to participate in the operation and publicity of the world’s 3-Cushion Championships and cooperate with the two organizations for the industrial growth of billiard sports.